Over 90% of supermarket purchases are made by
women, so supermarket sales of beef jerky have
recently taken off. Women have discovered Mirab
USA's Soft! & Tender!™ beef jerky! Our “Pecos
Bill's®” national brand sales are booming, while
Mirab USA's Soft! & Tender!™ beef jerky is
fueling exceptional growth in private label and is
fast becoming the “must have” line extension
product. The Atkins Nutritional Institute's
endorsement of beef jerky and currently the growing
healthy foods trend have contributed to this
growth. The market has recorded double-digit growth
every year since 1991.
Private Label Beef Jerky