Location
Market Position
Mirab USA is
the world
leader
(in market share & product volume) in
Private Label Beef Jerky and is the
recipient of the prestigious
Category
Colonel™ award from
PL
Buyer (a leading private
label industry trade journal) for 2007
and the previous six consecutive
years!
Manufacturing Volume
Mirab SA has
production capability to produce a million
pounds of beef jerky per month. Mirab USA is
currently undergoing a second expansion,
bringing its packaging capacity to 250,000
units per day.
Products
Mirab's
products include Soft! &
Tender!™, a premium whole
muscle style of beef jerky, hung style
(also a premium product), Gold Award®,
a Hand Chunked &
Formed product that looks and
chews just like whole muscle, and Tender
Chew™, a delicious chunked & formed
product that hits a highly competitive
price point. Mirab also has a premium
line of organic beef jerky, as well
as beef steak
nuggets, beef sticks,
kippered beef, and turkey jerky.
Healthy
Mirab beef
jerky is an extremely healthy snack food. It
is High in
Protein
(typically, 26% Daily Value based on 2000
cal diet), Low in
Fat (typically, only 1% of
DV), Very
Low in Saturated Fat (typically 0% DV),
and Trans
Fat Free (0% DV).
Nutrition
panels.
Soft! & Tender!™
Mirab is the
original creator of the industry
benchmark, Soft! &
Tender!™ style beef jerky
which expanded the market to include
women, children, many others who had
previously not enjoyed beef
jerky.
Variety
Mirab's PhD
staffed food science laboratory is
continually working on development of new
product styles and tastes. We currently offer
beef jerky in the following flavors...
Original, Peppered, Teriyaki, Honey BBQ, Red
Hot, & Chile Limón.
Private Label
Mirab
specializes in private label beef jerky,
supplying major retailers with customized
branded packaging and smaller customers with
inexpensive, quick-to-market, customized
labeling on an attractive generic (template)
package. Because of Mirab's revolutionary
Template Program™, smaller customers may
purchase as little as one pallet of product
with their own private label.
Template Program™
Mirab's
Template
Program™ allows customers to
develop their own private label with a
minimum of expense and time. An
inexpensive poly laminated custom label
is applied to a preprinted flexible
pouch. The pouch already has all of the
legal and nutritional information
printed, front & rear. However, the
retail purchaser is seldom aware that a
label has been applied because the gloss
on the label and pouch are identical and
the shape of the label fits into the
design of the pouch so well. Because we
purchase these pouches by the million,
we pass along tremendous savings to our
customers, who may purchase from us in
quantities as small as a single pallet
or in multiple truckloads. This allows
our Template Program™ customers to enjoy
a highly aggressive price point with a
healthy profit.
Prestigious Customers
Mirab's customers include 10 of the top 25
retailers (as reported by
PL
Buyer magazine
in June 2007)
Kroger, Walgreens, Safeway, Ahold, Supervalu, Kmart, Rite Aid, Meijer, HEB, Winn-Dixie.
A few others of note... Best Value, C&S Wholesale Grocers (Best Yet, Tops, Giant), Dollar Tree, Federated (Hy-Top, Parade), Fred Meyer, Golden Flake, HEB (Hill Country Fare), Loblaw (No Name), Mills Fleet Farm (Hank's Select), Nash-Finch (Our Family), Price Chopper, Raley's, Ralphs, Sportsman's Warehouse, Summit Snacks, Topco (Shurfine, Lowes, Food Club, Valu Time, Haggen), Western Family, and hundreds more!
Kroger, Walgreens, Safeway, Ahold, Supervalu, Kmart, Rite Aid, Meijer, HEB, Winn-Dixie.
A few others of note... Best Value, C&S Wholesale Grocers (Best Yet, Tops, Giant), Dollar Tree, Federated (Hy-Top, Parade), Fred Meyer, Golden Flake, HEB (Hill Country Fare), Loblaw (No Name), Mills Fleet Farm (Hank's Select), Nash-Finch (Our Family), Price Chopper, Raley's, Ralphs, Sportsman's Warehouse, Summit Snacks, Topco (Shurfine, Lowes, Food Club, Valu Time, Haggen), Western Family, and hundreds more!
Organic
Mirab's
Certified
Organic Program is fully under way and
available now! Product & packaging
are certified by USDA and Quality
Assurance International.
House Brands
Mirab has
several nationally recognized house brands,
including Pecos
Bill's®, Gold
Award®, Rancher's
Brand® , and
Wild
River® that are available
to customers wishing to have a presence
in the category but not ready to commit
to their own brand.
Customer Support
Mirab maintains
a sales organization spread across the US and
Canada. Each salesperson builds an account
specific program which includes,
pricing, promotions,
appropriate merchandising vehicles,
and category best practices. Each
salesperson also has a dedicated customer
sales assistant in our US office to care for
our customers. Additionally, Mirab has an
experienced and well equipped Art Department
that works closely with customers to assist
in brand development, package design, USDA
requirements, and the details of pre-press
file preparation.
Order Lead Time
15 business
days is standard lead time on product orders
as all meat is freshly packed only after an
order is received. When developing a new
label, lead times can be exceptionally short
because of Mirab's Template
Program™ which allows
development of a brand, printing of the
labels, and packaging the product in as
little as 6 weeks.
Inventory Levels
Mirab
continually maintains enough label, package
and meat inventory to fill all projected
demands without delay.
Point of Sale Merchandising
Mirab designs
and maintains inventory of many
attractive point of sale
merchandising tools
including
shelf caddies, clip strips, shipper
displays and spinner racks.
Shelf Life
Beef jerky and
beef steak nuggets have an eighteen-month
shelf life. Meat sticks have a one-year shelf
life.
Free Freight
Freight is free
for all orders over $1,000. Minimum shipment
is 8-12count cases, or 4-36 count
cases.
Private Label Beef Jerky